Graphic Standards
for the proper use of the UW Colleges and campus logos
This Graphic Standards website consists of three components:
- A printable and downloadable pdf version of the UW Colleges Graphic Standards manual.
You can call up the document online to consult it for various proper uses of the logo or print out a hard copy and keep it on file for your future reference.
University Relations, bookstore managers and anyone else ordering merchandise or using the logo needs to consult and adhere to the Graphic Standards to maintain our logo integrity.
- A
downloadable version of a PowerPoint template that incorporates the UW Colleges logo. Campuses can supplant the UWC logo in the template with their own logo.
When doing PowerPoint presentations off-campus to parents, high school groups, high school counselors, community groups, or at conferences or other venues, you are encouraged to use this template using the UWC logo or your campus logo. This keeps your campus name in front of people in a consistent manner while reinforcing our "University of Wisconsin" identity through the red, white, and black color scheme.
- Downloadable UWC and campus-specific logos that come in:
- two formats
- MS Word format for your use on documents and electronic communications
- Adoble Illustrator eps format for use with printers and merchandise vendors (Learn
more about Illustrator eps files and how to use them.)
- various versions
Each version of the logo comes in:
- black
- color
- black reverse (eps format only)
- color reverse (eps format only)
- two platforms for downloading to
- PC
- Mac
Download Instructions for Word Format Logos - Important! Please Read.
- PC:
- Click on the link for the logo you wish to download. You should now see a large logo image in your browser window. Right-click on that image. This will bring up a text menu, select "Save Picture As..." then save the logo to your hard drive. From there you can open up whatever program and document in which you wish the logo to appear and insert the logo from your saved file.
- Mac:
- Hold the "Control" button down while clicking on the logo you wish to download. This will bring up a text menu, select "Download Link to Disk" then save the logo to your hard drive. From there you can open up whatever program and document in which you wish the logo to appear and insert the logo from your saved file.
Download Logos for Print or Word:
Vertical or Pin Versions of logos:
Contact the University Relations office on your campus to use these versions.
Please contact the University Relations office on your campus for assistance with using any of these logos.
