Graphic Standards

for the proper use of the UW Colleges and campus logos

This Graphic Standards website consists of three components:

1. A printable and downloadable pdf version of the UW Colleges Graphic Standards manual.

   You can call up the document online to consult it for various proper uses of the logo or print out a hard copy and keep it on file for your future reference.

   University Relations, bookstore managers and anyone else ordering merchandise or using the logo needs to consult and adhere to the Graphic Standards to maintain our logo integrity.

2. A downloadable version of a PowerPoint template that incorporates the UW Colleges logo. Campuses can supplant the UWC logo in the template with their own logo.

   When doing PowerPoint presentations off-campus to parents, high school groups, high school counselors, community groups, or at conferences or other venues, you are encouraged to use this template using the UWC logo or your campus logo. This keeps your campus name in front of people in a consistent manner while reinforcing our “University of Wisconsin” identity through the red, white, and black color scheme.

3. Downloadable UWC and campus-specific logos that come in:
   1. two formats
      1. MS Word format for your use on documents and electronic communications
      2. Adoble Illustrator eps format for use with printers and merchandise vendors (Learn more about Illustrator eps files and how to use them.)
   2. various versions

      The logo is presented with and without "wings" (the words "University" and "Wisconsin" on either side of the center red square). These versions are not interchangeable, please restrict your use of the without "wings" version of the logo to situtations where it is impossible to use the full version of the logo. If you are not sure which logo to use in a particular situation please contact Central Marketing.

      Each version of the logo comes in:

      1. black
      2. color
      3. black reverse (eps format only)
      4. color reverse (eps format only)
   3. two platforms for downloading to
      1. PC
      2. Mac

Download Instructions for Word Format Logos - Important! Please Read.

PC:

Right-click on the logo you wish to download. This will bring up a text menu, select “Save Picture As…” then save the logo to your hard drive. From there you can open up whatever program and document in which you wish the logo to appear and insert the logo from your saved file.

Mac:

Hold the “Control” button down while clicking on the logo you wish to download. This will bring up a text menu, select “Download Link to Disk” then save the logo to your hard drive. From there you can open up whatever program and document in which you wish the logo to appear and insert the logo from your saved file.

Download Logos for Print or Word:

Square Version of logos:

Contact the Central Administrative Office to use this version.

Colleges Logo	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

Colleges Logo w/o wings	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Baraboo/Sauk County Logo	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Baraboo/Sauk County Logo w/o wings	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Barron County Logo	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Barron County Logo w/o wings	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Fond du Lac Logo	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Fond du Lac Logo w/o wings	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Fox Valley Logo	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Fox Valley Logo w/o wings	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Manitowoc Logo	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Manitowoc Logo w/o wings	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Marathon County Logo	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Marathon County Logo w/o wings	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Marinette Logo	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Marinette Logo w/o wings	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Marshfield/Wood County Logo	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-marshfield/Wood County Logo w/o wings	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Richland Logo	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Richland Logo w/o wings	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Rock County Logo	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Rock County Logo w/o wings	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Sheboygan Logo	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Sheboygan Logo w/o wings	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Washington County Logo	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Washington County Logo w/o wings	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Waukesha Logo	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

UW-Waukesha Logo w/o wings	.eps Format	Word Format
Black	Mac or PC	Mac/PC
Color	Mac or PC	Mac/PC
Black Reverse	Mac or PC
Color Reverse	Mac or PC

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