Musa Ayar

Musa Ayar's picture

Musa Ayar

Associate Professor; Assistant Professor
UW-Baraboo/Sauk County

Umhoefer Bldg, A72
(608) 355-5287
Office Hours / Schedule 

T 12:30PM-2:00PM

Thr 12:30PM-2:00PM

or by appointment


I have an MS and Ph.D. in Economics from the University of Texas at Austin and I am currently an Associate Professor of Economics and Business here at Boo U. My main areas of expertise are market regulation and business marketing. I regularly present my work at international academic conferences. I also have done consulting in the areas of business marketing, survey design, and economic impact analysis. Moreover, I proudly serve as a commissioner for Baraboo Economic Development Commission. In my free time, I volunteer for, and manage, a non-profit organization. Finally, if you can not find me in my office during the day, then it is very likely that I am playing ping-pong right next to Student Government Association's Office:)

Curriculum Vitae 

Working Papers

Where to Go to College: Identifying College Choice Trends in Wisconsin, 2018

Small Business Needs Assessment Report, 2017

Who Buys Granite Countertops? A Preliminary Local Market Demand Analysis, 2015

The Economic Impact Study of University of Wisconsin-Marathon County, 2014

The Economic Impact Study of University of Wisconsin-Baraboo/Sauk County, 2014

The Effect of Commute Time on Academic Performance of Freshman and Sophomore Students

Does Targeting Uninformed Consumers with Informative Advertising Improve Welfare?

Does Generic Entry Increase Brand Name Drug Prices?

Do Vertical Mergers Facilitate Downstream Collusion?

The Dynamics of Price and Advertising as Signals of Quality, EPRI Working Paper \# 2007-4.

R\&D and Recall for New Drugs Under Asymmetric Learning, with Hugo Mialon

Response to Competitive Entry: Signal-Jamming

Research in Progress

Twitter Back channeling to enhance learning and engagement: A multi-disciplinary study.

T-bone vs. Rear-end Car Accidents: A New Approach to Traffic Control

Antitrust in Innovative Industries Under Business Cycles


PhD, Economics, University of Texas at Austin
MS, Economics, University of Texas at Austin
BS, Mathematics, Bilkent University